Groundbreaking innovation and technology elevates luxury to new heights at the UAE's most exclusive resort.

OVERVIEW

LAB at Rockwell enhanced the megastructure's architectural design with technological layers to immerse UHNW individuals in a sustained sense of awe and luxury.

To ensure the project's cutting-edge status, we tapped prominent research teams and emergent technologies that were still in R&D, which Black Pegasus could fund through completion.

Slated to open 2024

ROLE

Concept
Creative Direction
User Experience

Created at LAB at Rockwell Group

FORUM + SPECTACLE

CONCEPT

A theatrical platform combining larger-than-life holographs and 360 projection mapping with kinetic architecture.

The vaulted ceiling of The Forum opens to the sky, creating a proscenium for launching the world's most sophisticated drone show with vantages both from within the Forum and from around the entire Atrium.

TECHNICAL APPROACHES

Holographic stage performance
Cutting-edge drone show
3D projection on haze
Projection on waterfall
Large-scale projection mapping
Architectural lighting

LIVING ARCHIVE

CONCEPT

The world’s largest, most immersive digital collection of knowledge—all at fingertips’ reach.

Innovation-forward environments where guests explore the past, document the present and envision the future.

Immersive lounges include:
Arrival : spa-inspired space for curating a personal journey
Future Theater : world-class holographic presentations inspiring paths of discovery
Holosphere : 360 immersive theater for exploring past narratives
Infinite Archive : chart journeys between the past and future using an innovative gesture-based interface
Creatorscape : envision the future with the assistance of generative AI video and audio

TECHNICAL APPROACHES

Personal virtual concierge / assistant
Responsive architecture
Kinetic chandelier
Holographic theater
Projection mapping
Custom touch interfaces
Spherical, 360 OLED virtual stage
Generative AI for audio and video

BIOLUMINESCENT GARDEN

CONCEPT

A whimsical dining experience where the natural environment and architecture respond to guests' presence with pulses of energy.

Upon arrival, guests are greeted with glimmers percolating across a kinetic chandelier. The light pulses guide them through the space, activating flora and fauna, large-scale sculptures and reflection pools. Micro experiences coordinated with a curated menu continue across exclusive bars and within private dining booths throughout the experience.

TECHNICAL APPROACHES

Sensing environment
Responsive architecture
Kinetic chandelier
New media sculptures
Activated dining surfaces
Day to night transformation

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