Branding for Super Bowl XLIII merged icons of Tampa Bay with the elevation of football, drawing comparisons between Florida's beach culture and the physics of the game.

The brand guideline package was used internally and distributed to vendors. The result was a unifying experience across broadcast, the on-site experience, and branded merchandise. Created at the NFL.
Branding + Design
Concepting for Branded Photography
Custom Typography
Vector Illustration

BRANDING



Photo Comp / Final Shoot

BRA
ND
ING

 
Photo Comp / Final Shoot

APPLICATION



Patch Design

Ticket Design

Embroidered Patch

APP
LICA
TION

Ticket Design
Patch Design


Final Embroidered Patch