The Friday Night Party is an annual event hosted by the NFL's commissioner for the owners of national teams.


The biggest design challenge was not using imagery of specific football players, which was accomplished by backlighting silhouettes, celebrating them as the hero of the event. The design system, including custom typography and manipulated photographs, were used for environmental graphics, but the real treat was designing invitations which were offset printed on a mirrored paper stock which emanated light. Created at the NFL.

 
Design
Photo Manipulation

BRANDING






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original image

BRANDING

 
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original image

APPLICATION



APPLICATION