REIFY is an Augmented Reality mobile app that adds a digital layer of content on the real world. Using the camera phone and computer vision, the app recognizes designated targets, triggering programmed content on screen.


Utilizing a phone's camera, the shape and logo of a product are used to trigger the creation of sharable AR selfies based on product color.

AR TARGETS

Product logo
Facial recognition
CONTENT

GPS map with retail locations
E-commerce links
AR makeup application and selfie using product
KEY BENEFITS

Omni-channel retail drives transaction, whether for brick and mortar or e-commerce
Primed for cross-platform social sharing
Garmets and accessories can be designated AR targets, closing the omni-channel loop between the runway, brick and mortar retail, e-commerce, and social marketing.

AR TARGETS

Individual garmets and accessories
CONTENT

Product meta data
E-commerce links
Customer profile featuring "likes"
Direct social sharing
KEY BENEFITS

Omni-channel retail
Active consumer engagement with brand
Primed for cross-platform social sharing
Capitalized on traditional campaigns, capturing data and adding digital functionality and content marketing to IRL targets. Digital capture and shares of this content are also AR activated, exponentially extending existing channels.

AR TARGET EXAMPLES

Logos, graphics, artwork
Billboards, environmental graphics
Broadcast and online content
CONTENT

3D animations
Video
Images
Editorial content
Deep links including e-comm
KEY BENEFITS

Client ownership of platform, creative and data
Transparency in metrics and ROI
Omni-channel retail
Active consumer engagement with brand
Primed for cross-platform social sharing



PRODUCT ACTIVATION


Utilizing a phone's camera, the shape and logo of a product are used to trigger the creation of sharable AR selfies based on product color.



SHOPPABLE RUNWAY


Garmets and accessories can be designated AR targets, closing the omni-channel loop between the runway, brick and mortar retail, e-commerce, and social marketing.



EXTENDING TRADITIONAL CAMPAIGNS


Capitalized on traditional campaigns, capturing data and adding digital functionality and content marketing to IRL targets. Digital capture and shares of this content are also AR activated, exponentially extending existing channels.